We all to have to admit to the fact that WordPress has successfully emerged out as the king of all web development platforms around and is by far the most popular content management system powering more than 75 million websites. From blogging to eCommerce; WordPress is considered to be the best web solution for small and large enterprises alike.
And the reasons to love WordPress are many. It is affordable, easy to use, easy to maintain and mobile friendly. Thanks to WordPress, it has provided layperson with an opportunity to have his own website without requiring too much of money and coding knowledge. If you want a quick online presence, there is no better solution then WordPress.
However, there are dozens of different ingredients and characteristics that contribute to making a WordPress website successful in the long run. For any website to succeed, it requires a good amount of consistent traffic. Traffic is like oxygen to a website; dearth of which can cause serious troubles. And the fact is that, building an aesthetically good website and putting a lot of content on it with great functionality cannot always help with traffic.
The reason why so many people get frustrated is that they think their website has every reason to drive traffic but they don’t get to see the actual results. This is where SEO jumps in. SEO is a website marketing strategy that promotes your website on search engines. In a world where; 93% of online operations begin with a search engine query, an effective SEO strategy can help your website get a good amount of consistent traffic.
SEO is further divided into two parts, on-page, and off-page. Both of them are equally important. However; off- page SEO gets more critical if the competition in your niche is considerably high. Definitely you cannot afford to overlook or undermine the significance On-Page SEO as it adds a good amount of juice to your overall SEO efforts. But like I said; if there is competition, you cannot get away just by doing on-page. Off-site or Off-page SEO refers to activities you perform outside the boundaries of your website. You have to put a lot of efforts on off-page SEO; otherwise, you may end up in a situation where it gets hard for you to keep the website alive.
Off-page SEO or promoting your website off-site is not an overnight job. It takes a lot of knowledge and hard work to perfect. However, if you are a beginner, in this article we are listing down some best beginner-level practices on how to promote your WordPress website offsite.
Content, content and more content. Content is still the king in 2018 and is not going to give its throne in anytime soon. Press release is a great form of content marketing and, is a proven strategy to promote a website and increase its reach in a positive method.
The prevailing ideology behind press releases is to create an informative piece of newsworthy content that people can share on multiple forums. Press releases is a great tool to complement your existing SEO strategy which may already include a strong social presence, blogger outreach programs, blogging, or content marketing. Submit a few press releases on web forums and you will get exactly the bump you want in your traffic stats. Moreover, creating amazing and shareable Press releases is also a good way to generating more and more natural back links to your website or blog.
Guest posting is one of the most dominating, powerful and promising tools that delivers fantastic results. I use this tool personally and it may acquire few of your resources but is a long-term investment. Contrary to writing and publishing a thousand articles to various directories; guest blogging involves research and writing lengthy and informational blog posts on someone else’s website – preferably one with more traffic than yours.
One important consideration is to make sure that the guest sites have a high Google page rank (above 5). Or you can either check for websites Domain authority, PageRank and various other aspects of the guest site to ensure that your effort is worth it and you will get the right amount of juice. And that is why it is important to focus on the quality of links rather focusing only on the quantity. Also, don’t keep posting multiple times on the same guest blog site.
Use Social Media
Search engine marketing and social media marketing go hand in hand. Today, having a solid social media presence is not an option, it’s a must have. Promote your website’s content on social media and try to engage with as many fans as you can, answer questions, respond to comments, and don’t hesitate starting debates.
In addition to that, you can create a Facebook page, group and build a community around your brand which is a great method to use as your fans can interact with one another.
Human beings are visual creatures. Picture, videos and all the visual content influences our brain. Infographic are of the best form of visual content that immediately grabs a person’s attention, simply because it stands out. However; the infographic must contain useful data or something of significant value to visitors.
The best way is to creating a perfect infographic is to step in readers shoes and think like him. There are dozens of programs like Canva that you can take to your advantage for creating a perfect infographic. If you have enough money to spare, consider hiring a freelancer to do the work for you.
Have you been ignoring email marketing thus far? If so; you have been making a huge mistake, because email marketing is an essential tool for getting high volume traffic to your site. Email marketing is a powerful tool to promote a website. You can use different WordPress plugins like MailChimp, fresh mail, etc. for successful email marketing.
Send newsletters that contain links to websites, and keep the relationships alive. It is an ideal retention tool as it builds trust and helps marketers to develop customer relationships that outlast any one transaction.
Like I said, getting a lot of Google traffic is not an overnight job. The process may be difficult and may take time and money, but in the end, it’s worth it. If you want quick results, you can pay for pay per click advertisements, which you can set up in a matter of minutes.
Asad Ali is a digital marketing expert with an extensive experience of 7 years in ecommerce SEO, design optimization and user experience. He is currently working at GO-Gulf, that top-notch web development firm based in Dubai corporate sector. You can reach him on LinkedIn.