What is SEO?
There are over 1 billion websites on the internet. So, the odds are the sites with similar content and functionalities as yours are available in thousands or maybe even millions. In such a case how do you make your website stand out? How do you make your site more visible to your niche market? How do you help more and more people find your website? An easy answer for this is – Search Engine Optimization or SEO.
According to Bluehost, “Over 94% of people who use Google only refer to the search results on the first page and about 63% of people only click on the first three search results.” For this reason, the concept of SEO is important for everyone to understand. With SEO, you can have your page rank higher on search engines, generate more traffic to your site and bring home more business. All in all, the process of generating more traffic to your site is termed as Search Engine Optimization.
Now, something that you should know is SEO is a lot more detailed and deep than what you have known. In the simplest sense, the details of SEO can be understood by dividing it into two of its types: On-Site and Off-Site SEO. A lot of people don’t know about these two types of SEO, some get confused among these two and some massively work on one and neglect the other. The truth here, however, is that both types of SEO are equally important and deserve the same level of efforts.
In this article, we will explain to you the differences between these two, and why are they both important.
Differences between On-Site and Off-Site SEO
1.On-Site SEO is anything that you do within your website to drive traffic to your site. Off-Site SEO is all the activities that you conduct away from your site so as to drive traffic to your site.
2.On-Site SEO is a one-time effort and does not need constant work. Off-Site SEO is more of an ongoing process.
3.The key factors to consider in On-Site SEO are :
Keyword Analysis is the appropriate search of keywords for the business we have which has basically high traffic and less competition.
Meta Analysis means analysis of the meta data such as Meta Descriptions, Meta Keywords, H1 tags, etc.
Code Optimization/Semantic Code
Code Optimization means transferring a piece of code to make it more efficient without changing its output.
Content Analysis refers to the process of studying the contents of a website to check whether they are appropriate or not with a perspective of ranking in search engines.
Site Structure (Navigation) Analysis
Site Structure means ensuring that the site architecture is accessible to search engines, logical for human users and easy to update.
URL Analysis means ensuring that the site URL is user and search engine friendly, and also clearly gives the idea about the web pages users are browsing.
Cross Links/ Outgoing Links Analysis
Cross Linking of a website means linking one website to the other. It is usually done with an owner has multiple websites.
Redirection and 404 Analysis
Redirection means forwarding one website URL to another URL.
RSS means Really Simple Syndication. It is a web feed format which frequently updates the blogs, news, etc.
The key factors to consider in Off-Site SEO are:
Building Quality Links
As we mentioned earlier, Off-Site SEO is not only about link building. But among all the factors that drive traffic to your site, the number, and quality of links coming into your site are near the top of the list. The idea here is to get as many quality and standard websites as possible to link your website.
Please do note that all links are not equally useful to drive traffic to your site. The links from a good quality website even in smallest of number can make a big difference to the way search engines rank your website. On the contrary, having a lot of links from some random non-reputed websites can hardly make a difference to your traffic. When you are linked to quality websites, search engines also develop an idea that more people are finding the information in your site helpful, relevant and reliable.
While planning for building links, you should pay extreme attenti0n to build a highly informative content. Links are not going to appear out of the blue, you have to work for it. Only when you create content that other similar websites can find useful to their viewers, you will develop backlinks.
If experts from the field similar to yours write guest blogs on your website, that can be a great source of advantage for your site. Even you can write quality blogs consistently which will give your site’s audience to keep coming back to your site and check your latest posts. Most important – as we talked earlier, quality is the key. If you post blogs that are informative enough and relevant to your audience, only then it will help you generate traffic to your site. Blogging with content that does not match your audience’s interest and relevance is just a waste of your own efforts.
Social Media Management
Create accounts on social media platforms like Facebook, Twitter, Pinterest, etc. Then, determine the right type of audience for your product or website and work on creating a responsive social media presence for your audience. A great social media presence helps you to –
- promote your site greatly
- build up your online reputation.
- extend your online network of contacts
- connect and interact with your friends from the similar field
Once your site is bookmarked, high chances are that users will frequently straight return to your website. You can submit your latest posts and pages to the popular bookmarking sites. This will, in turn, lead to search engines being a little more driven to focus on your sites. However, while you enter your site in the bookmarking pages, make sure you are careful with your content. Not having useful content while being present in bookmarking sites can never work in your favor.
4. On-Site SEO is relatively easy and remains almost on your control. Off-Site SEO is more controlled by the external elements than internal.
5.On-Site SEO is implemented within the web programming language. Off-Site SEO is implemented in third party websites.
On-Site and Off-Site SEO both have to go together if you want to drive more traffic to your site. If you really want good rank on search engines, the combination of both on-site and off-site strategies will only yield results.
However, if you are just starting your SEO efforts, you need to start with On-Site SEO first. On-Site SEO will lay a foundation for your site and then you can continue with your Off-Site strategies. This does not at all imply that On-Site SEO is more superior. It only means that you need to first start with one and then continue with the other.
Also, in the case of SEO, all the tips and tricks available online are useful as they are, but the core is that you learn out of your own experiences in this area. So good luck!
Thank you for reading this article. We hope this was helpful to you all. If you have any suggestions or problems related to this article, please let us know via the comment section below.
If you like this article, please check like us on Facebook, Twitter and do subscribe to our YouTube channel. Also, if you want to know about On-Page SEO and Off-Page SEo, please check our article : On-Page SEO Guide – How to optimize your WordPress blog. and Off-Site SEO | Factors that drive traffic to your site.